Quick Answer
Email revenue is calculated by multiplying clicks by your conversion rate to estimate orders, then multiplying orders by average order value. A campaign with 115 clicks, a 10% conversion rate, and a $45 AOV generates roughly $517.50 in revenue.
vs. Click Rate Calculator: that tool measures engagement rates. This one converts those clicks into actual dollar revenue and, optionally, campaign ROI.
How the Email Revenue Calculator Works
Enter emails delivered, total clicks, your conversion rate (the percentage of clicks that result in a purchase), and average order value. The calculator estimates orders and total revenue, then breaks that down into revenue per email and revenue per click โ two figures useful for comparing campaigns of different sizes.
If you enter a campaign cost, the calculator also shows net profit and ROI, turning this from a revenue estimate into a full profitability check.
Estimated Orders = Clicks ร Click-to-Purchase Conversion Rate
Total Revenue = Orders ร Average Order Value
Revenue Per Email = Total Revenue รท Emails Delivered
Tips for Using This Calculator Effectively
- Use your real conversion rate, not an estimate. Pull actual click-to-purchase data from your analytics or email platform where possible, since this figure drives the whole calculation.
- Track revenue per email over time. RPE is one of the most useful benchmarks for comparing campaigns of different list sizes and send frequencies.
- Include the real campaign cost. Factor in email platform fees allocated to the send, plus any promotional discount cost, for an honest ROI figure.
- Pair with the Click Rate Calculator. If revenue is low despite a good click rate, the problem is likely on the landing page or offer, not the email itself.
Example Scenarios
5,000 delivered, 115 clicks, 10% conversion, $45 AOV โ roughly $517 in revenue against a $50 send cost, a strong ROI.
800 delivered, 40 clicks, 15% conversion, $200 AOV โ a small list producing meaningful revenue due to a high-ticket offer.
Strong clicks but a low 2% conversion rate reveals the email drove traffic well, but the destination page isn’t converting.
Leaving campaign cost at $0 to see raw revenue potential from an organic list with no paid promotion involved.
Frequently Asked Questions
What’s a good revenue per email (RPE)?
A commonly cited range is $0.05 to $1.00 per email delivered for many e-commerce senders, though this varies enormously by industry and offer type. Track your own trend over time rather than comparing against a universal figure.
How do I find my real conversion rate?
Most email platforms and analytics tools report click-to-purchase conversion directly. If not, divide completed orders attributed to the campaign by total clicks for an accurate figure.
Should I include shipping or tax in average order value?
Use whatever AOV figure represents your actual revenue recognition โ typically product revenue before tax, since tax isn’t retained revenue. Be consistent across calculations for accurate comparisons over time.
What should I include as campaign cost?
Include your email platform’s per-send cost allocation, any paid promotion driving list growth for this send, and the cost of any discount or incentive offered in the campaign.
Find out how much each subscriber is worth with the Subscriber Value Calculator.