Quick Answer
An affiliate disclosure is a statement telling readers that some links on a site are affiliate links that earn a commission. The FTC requires disclosures to be clear, conspicuous, and placed near the affiliate links themselves — not buried in a footer or separate page only.
How the Affiliate Disclosure Generator Works
Enter your website or business name, select which affiliate networks you use, and choose a length and tone. The generator produces ready-to-paste disclosure text — a short version for the top of individual posts, or a full version for a dedicated disclosure page — that you can drop directly into an Elementor Custom HTML block or your site’s footer.
This tool is built specifically for affiliate marketers working with programs like Amazon Associates, ClickBank, and JVZoo, and generates language consistent with the FTC’s guidelines on endorsements and testimonials.
Why You Need Both a Short and a Full Disclosure
The FTC’s core requirement is that a disclosure must be seen and understood before a reader clicks an affiliate link — not just available somewhere on the site. That’s why most compliant sites use two layers: a brief disclosure at the top of any post containing affiliate links (the “short” version this tool generates), plus a comprehensive, dedicated Affiliate Disclosure or Disclaimer page linked in the site’s footer and navigation (the “full” version).
Relying on the footer page alone typically isn’t considered sufficient disclosure if a reader could reasonably click an affiliate link without ever seeing it.
Tips for Using Your Disclosure Correctly
- Place it before the first affiliate link. A disclosure at the very bottom of a long article, after all the links, doesn’t meet the FTC’s “clear and conspicuous” standard.
- Use plain language. Avoid legal jargon or vague phrases like “this post may contain sponsored content” without explaining what that means in practice.
- Don’t rely on hyperlinked disclaimers alone. A disclosure that’s only accessible by clicking a small “disclosure” link may not be considered conspicuous enough on its own — visible text is safer.
- Update it as your programs change. If you add or drop an affiliate network, regenerate your disclosure text so it accurately reflects your current partnerships.
Frequently Asked Questions
Is an affiliate disclosure legally required?
In the United States, yes — the FTC requires clear disclosure of any material connection (including affiliate commissions) between an endorser and a marketer, under its Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255). Many other countries have similar requirements, such as the UK’s ASA/CMA guidance and Australia’s ACCC rules.
Where should I place my affiliate disclosure?
Near the top of any content containing affiliate links — ideally before a reader could click one — and also on a dedicated disclosure or disclaimer page linked from your site’s footer or navigation for broader coverage.
Do I need a different disclosure for each affiliate network?
Not necessarily. A single disclosure statement can name multiple affiliate programs you participate in, as this tool does. What matters most is that the disclosure is present, accurate, and easy to understand — not that each network gets a separate notice.
Does this tool guarantee legal compliance?
No. This generator produces a general-purpose template based on common FTC-aligned disclosure language, but affiliate disclosure requirements can vary by country, platform, and specific circumstances. If you need guaranteed compliance, consult a lawyer familiar with advertising law in your jurisdiction.