Split your ad budget across channels, then see what each share is likely to buy: clicks, sales, cost per sale and profit, channel by channel. Spot the channel that earns the most per rupee or dollar before you spend, and plan your daily, weekly and yearly budget.
The numbers below are examples only, not platform averages. Replace them with your own test results — cost per click and conversion rate vary a lot by niche, country and offer.
Split helper: start with an even split to test every channel, then move more budget to the one that earns most per dollar spent.
| Channel | Budget | Clicks | Sales | Cost per sale | Profit |
|---|
Planning estimate only. Uses a flat cost per click and conversion rate for each channel; in real campaigns both often get worse as you spend more. Does not include refunds, taxes, tools or the value of your own time.
Quick answer: Give each channel a percentage of your budget, divide that share by the channel’s cost per click to get clicks, then multiply by its conversion rate to get sales. For example, 40% of $1,000 is $400; at $0.30 a click that’s about 1,333 clicks, and at 2% conversion about 27 sales.
The planner uses only the numbers you enter — no built-in “benchmarks”. Each channel is worked out on its own, so you can see which one is pulling its weight.
Channel budget = total budget × channel %
Clicks = channel budget ÷ cost per click
Sales = clicks × conversion rate
Earnings = sales × earnings per sale
Profit = earnings − channel budget
Cost per sale = channel budget ÷ sales
ROAS = earnings ÷ ad spend
Daily = monthly ÷ 30 · Weekly = daily × 7 · Yearly = monthly × 12
If your percentages add up to less than 100%, the rest of the budget is left unspent. Over 100% means you’d spend more than your budget.
Visitors from different platforms behave differently. Someone who searched for a product on Google often buys more readily than someone scrolling a social feed. With one average conversion rate for every channel, a cheap-click channel can look like the winner when it isn’t. Use your real rate for each channel.
Start with a small, even split to learn each channel’s real cost per click and conversion rate. Then enter those numbers here and move more budget to the channel that earns the most for every rupee or dollar spent. Keep a small share for testing new ideas.
Example values are only placeholders. Your plan is only as good as the numbers you put in:
| Input | Where to find it | Tip |
|---|---|---|
| Cost per click | Each ad platform’s dashboard (Google Ads, Meta, Pinterest, TikTok) | Use your average from a recent test, not the platform’s estimate. |
| Conversion rate | Sales ÷ clicks from your affiliate dashboard, by traffic source | Use tracking links or UTM tags so you know which channel each sale came from. |
| Earnings per sale | Total commission ÷ number of sales | Use your average after refunds. |
With the example channels and $30 per sale, the plan buys about 1,979 clicks and 50 sales: $1,506 earned and about $506 profit — a ROAS of 1.51 and an average cost of $19.92 per sale.
The Pinterest share — $400 at $0.30 a click and 2% conversion — brings about 27 sales at $15 each: $400 profit. The Meta share — $350 at $0.80 and 3% — brings about 13 sales at $26.67 each: only $43.75 profit.
Put 70% on Pinterest and 15% on each of the others, and expected profit rises from about $506 to about $756 a month — but only if Pinterest’s cost per click and conversion rate hold up at the bigger spend. Raise budgets in steps and recheck.
A $50 a day budget is about $350 a week, $1,500 a month and $18,000 a year. Check the yearly figure before committing to a daily budget.
Start with an even test split, then give more to whichever channel earns the most for every rupee or dollar spent. Many advertisers keep a small part of the budget for testing new channels and ads.
It can maximise short-term profit, but it’s risky: if that platform’s costs rise or its rules change, your whole campaign is affected. Keeping a smaller share elsewhere spreads the risk.
Run a small test on that channel first, then enter your real cost per click and conversion rate. Guesses can make a channel look much better or worse than it really is.
No. It uses a flat cost per click and conversion rate for each channel. In real campaigns both often get worse at higher budgets, so treat big-budget plans as optimistic.
For affiliate offers, your average commission per sale. For your own product, your profit per sale after product and delivery costs, so the profit figures stay accurate.
No. It only changes the symbol shown. Enter all your amounts in the currency you choose.
For the rest of the ad funnel, see the CPM Calculator and the CTR Calculator.
Disclaimer: This planner is a planning tool, not an income promise. It uses only the numbers you enter and standard arithmetic. Paid traffic can lose money, so test with a small budget first.
Last updated: 12 October 2026 · By Udaychandra, IncomeJets