Map your funnel step by step — visitors, sign-ups, clicks and sales — to see what you’ll earn each month, what every visitor is worth, how much traffic you need for your sales goal, and what a better-converting page would add.
Funnel type: do visitors click straight through to the offer, or join your email list first?
Planning estimate only. Real results depend on your offer, your page and how well your traffic matches it. Email lists often keep earning in later months, which this monthly figure doesn’t include.
Quick answer: Multiply your visitors by the share who click your affiliate link, then by the share of clicks that buy, to get your sales. Multiply sales by your commission for monthly earnings. For example, 2,500 visitors × 15% clicking × 3% buying = 11.25 sales; at $55 each that’s $618.75 a month, or about $0.25 per visitor.
The calculator follows your visitors through each step, using only the numbers you enter — no hidden averages.
Direct: clicks = visitors × link click rate
Email: subscribers = visitors × sign-up rate; clicks = subscribers × email click rate
Sales = clicks × conversion rate
Monthly earnings = sales × commission per sale
Earned per visitor = monthly earnings ÷ visitors
Earned per click = monthly earnings ÷ clicks
Visitors needed = sales goal ÷ (sales ÷ visitors)
Visitors needed are rounded up. Profit = earnings − visitors × cost per visitor.
Earnings per visitor tells you what one person landing on your page is worth. If you buy traffic, it’s your ceiling: pay less per visitor than you earn per visitor and the funnel makes a profit. For free traffic, it shows which pages deserve more of your time.
A direct funnel sends visitors straight to the offer, so you earn from people who are ready now. An email funnel asks visitors to join your list first. It may earn less in the first month, but you can email the same people again and again about other offers, so the list keeps earning long after the visit.
Example values are only placeholders. Your plan is only as accurate as the numbers you put in, so use real data as soon as you have it:
| Input | Where to find it | Tip |
|---|---|---|
| Visitors | Google Analytics or your site stats, for the page in your funnel | Use an average month, not a spike. |
| Link click rate | Your link tracker (Pretty Links, ThirstyAffiliates) ÷ page visitors | Reviews and comparisons often get more clicks than general posts. |
| Sign-up rate | Your email platform or opt-in page stats | Measure it per opt-in page, not across the whole site. |
| Email click rate | Your email platform’s click reports for the offer emails | Add up clicks across the whole sequence, then divide by subscribers. |
| Conversion rate and commission | Your affiliate dashboard | Use a cautious guess until you have a few hundred clicks. |
2,500 visitors, 15% click the link, 3% of clicks buy, $55 commission. That’s 375 clicks and 11.25 sales: $618.75 a month, about $0.25 per visitor and $1.65 per click.
The same page with traffic at $0.20 per visitor costs $500 a month, leaving a $118.75 profit. Above about $0.25 per visitor, it would lose money.
2,500 visitors, 25% join the list (625 subscribers), 12% click the offer in the emails (75 clicks), 3% buy: 2.25 sales, $123.75 from the first sequence — and you keep 625 subscribers to email again.
With 15% clicking and 3% buying, 0.45% of visitors become buyers. To reach 100 sales a month you’d need about 22,223 visitors — or a better page, so you need fewer.
Each step multiplies the next, so improving any one of them lifts your earnings without more visitors:
It varies a lot by niche, offer price and how ready your visitors are to buy. Track your own number each month and compare pages and traffic sources against each other. If you buy traffic, it must be higher than your cost per visitor.
Earnings per visitor divides your earnings by everyone who landed on the page. EPC divides by only the people who clicked your affiliate link, so it’s always higher.
Not always in the first month, but an email list lets you contact the same people again about other offers, so it often earns more over time. Many affiliates use both: a direct link on the page, plus an opt-in.
Because the steps multiply. If 25% more clicks turn into sales, your earnings rise by 25% with the same traffic and the same cost.
No. If refunds are common for your offer, enter a slightly lower commission per sale to allow for them.
No. It only changes the symbol shown. Enter all your amounts in the currency you choose.
New to affiliate marketing? Start with What Is Affiliate Marketing?, then see our free traffic methods for beginners.
Disclaimer: This calculator is a planning tool, not an income promise. It uses only the numbers you enter and standard arithmetic. Affiliate results depend on your niche, offers, traffic and effort, and many people earn little or nothing.
Last updated: 10 October 2026 · By Udaychandra, IncomeJets