Enter your clicks and commissions to see what each affiliate click is really worth, whether your paid traffic makes a profit, and which of two offers earns you more.
EPC helper: no commission data yet? Enter the commission per sale and the conversion rate you expect, and the calculator fills in your commission earned.
Planning estimate only. EPC changes with your audience, offer and season, so recheck it every month. Use approved commissions, not pending ones.
Quick answer: Divide your total commission by your total affiliate link clicks to get your EPC (earnings per click). For example, $187.50 from 500 clicks is an EPC of $0.375, or $37.50 per 100 clicks. If you pay for traffic, your cost per click must stay below your EPC to make a profit.
The calculator works out what each click is worth, using only the numbers you enter — no network averages.
EPC = total commission ÷ total clicks
EPC (from helper) = commission per sale × conversion rate
Profit per click = EPC − cost per click
Ad spend = clicks × cost per click
Profit = total commission − ad spend
ROI = profit ÷ ad spend × 100
Break-even cost per click equals your EPC: pay less and you profit, pay more and you lose money.
A $200 commission sounds better than $30. But if only 1 in 1,000 clicks buys the $200 offer (0.1%), each click earns $0.20. If 2 in 100 clicks buy the $30 offer (2%), each click earns $0.60: three times more per click, even though each sale pays 6.7 times less. EPC shows you which offer actually earns more from the same traffic.
EPC counts only people who click your affiliate link. Earnings per visitor (EPV) divides your commission by everyone who visited the page, including people who never clicked. EPV is lower, and it’s the better number for judging a whole page or post.
Example values are only placeholders. Your EPC is only as accurate as the numbers you put in, so use real data as soon as you have it:
| Input | Where to find it | Tip |
|---|---|---|
| Affiliate link clicks | Your link tracker (Pretty Links, ThirstyAffiliates) or the network’s click report | Use the same date range as your commissions. |
| Commission earned | Your affiliate dashboard (JVZoo, ClickBank, Impact, Amazon Associates) | Use approved commissions after refunds, not pending ones. |
| Cost per click | Your ads manager: spend ÷ clicks to your page | If you pay per visitor, divide ad spend by affiliate link clicks instead. |
| Conversion rate (helper) | Your dashboard: sales ÷ clicks | No data yet? Start cautiously, around 0.5–1%. |
Affiliate networks often show an “average EPC” for each offer. Treat it as a rough guide only: it’s an average across all affiliates and traffic types, and your audience may convert very differently.
500 clicks earned $187.50 in commission. $187.50 ÷ 500 = $0.375 per click, or $37.50 for every 100 clicks.
1,000 clicks at a $0.28 cost per click cost $280 and earned $375. Profit: $95, or $0.095 per click, a 33.9% ROI. If the cost per click rose above $0.375, the campaign would lose money.
A $200 commission at 0.1% conversion = $0.20 per click. A $30 commission at 2% conversion = $0.60 per click. The cheaper offer earns three times more from the same traffic.
Offer A: 2,000 clicks, $500 = $0.25 per click. Offer B: 1,500 clicks, $600 = $0.40 per click. Offer B earns $0.15 more per click, which is $1,500 more for every 10,000 clicks.
EPC is commission per sale × the share of clicks that buy, so raising either one lifts it. Pick the lever that’s easiest for you to move:
There’s no single number, because EPC depends on the offer price, your audience and your traffic source. For paid traffic, a good EPC is one comfortably above your cost per click. For free traffic, compare EPC between your own offers and pages, and push more clicks to the best ones.
EPC divides commission by affiliate link clicks. EPV divides it by all page visitors, including people who never clicked. EPV is always lower, and it’s better for judging a whole page.
Network EPC is an average across every affiliate, traffic type and country. Your EPC reflects your own audience, content and timing, so it’s the number to plan with.
Approved commissions. Pending commissions can still be refunded or reversed, which would make your EPC look higher than it really is.
Divide your total ad spend by the number of affiliate link clicks and enter that as your cost per click, so both numbers use the same clicks.
No. It only changes the symbol shown. Enter all your amounts in the currency you choose.
New to affiliate marketing? Start with What Is Affiliate Marketing?, then see our free traffic methods for beginners.
Disclaimer: This calculator is a planning tool, not an income promise. It uses only the numbers you enter and standard arithmetic. Affiliate results depend on your niche, offers, traffic and effort, and many people earn little or nothing.
Last updated: 9 October 2026 · By Udaychandra, IncomeJets