Estimate what a blog, content site or small online business could sell for. Enter monthly revenue and costs, choose a valuation multiple, and see the estimated price, a cautious-to-strong price range, and what the seller keeps after fees.
Multiple helper: sites usually sell for a number of months of profit. Pick a starting multiple, then adjust it for the site's strengths and risks.
Estimate only, not a formal valuation. Real sale prices depend on traffic trends, how long the site has earned, how much work it takes to run, and what buyers will pay at the time.
Quick answer: Subtract the site's monthly costs from its monthly revenue to get monthly profit, then multiply by a valuation multiple. For example, $2,000 revenue minus $800 costs is $1,200 profit a month; at 32× that's an estimated $38,400. Websites are valued on profit, not revenue.
The calculator values the site on the profit it makes, using only the numbers you enter.
Monthly profit = monthly revenue − monthly costs
Estimated price = monthly profit × multiple
Yearly multiple = monthly multiple ÷ 12
Years to earn the price back = estimated price ÷ yearly profit
Seller keeps = estimated price × (1 − fee)A 36× monthly multiple is the same as a 3× yearly multiple. If costs are higher than revenue, there's no profit to value.
Website marketplaces and brokers often talk in monthly multiples ("30× monthly profit"), while traditional business sales use yearly multiples ("2.5× yearly profit"). They're the same idea: divide a monthly multiple by 12 to get the yearly one. The calculator shows both.
Buyers pay more for sites that are steady and easy to run. Things that usually raise the multiple: a long history of earnings, growing traffic, several traffic and income sources, clean records and work that someone else can take over. Things that usually lower it: falling traffic, relying on one source like a single search engine or affiliate program, a site built around the owner's personal brand, and a short track record.
Example values are only placeholders. Buyers will check every figure, so use real records:
| Input | Where to find it | Tip |
|---|---|---|
| Monthly revenue | Affiliate dashboards, ad payouts, store sales | Average the last 12 months; keep screenshots or exports as proof. |
| Monthly costs | Hosting, software, writer and ad invoices | Include every cost a new owner would have to keep paying. |
| Multiple | Recently sold sites in your niche on marketplaces or broker listings | Compare sites with similar age, traffic and income type. |
| Selling fee | Your broker's or marketplace's fee page | Fees differ a lot, so check before you list. |
$1,500 revenue and $200 costs leave $1,300 profit a month. At a cautious 26×, the site is worth about $33,800.
$5,000 revenue and $1,000 costs leave $4,000 profit a month. At 34× for a site with several traffic sources, that's about $136,000.
A site with $3,000 revenue and $1,000 costs makes $2,000 profit. At 32× it would be worth $64,000; if traffic has been falling and buyers offer only 20×, it's worth $40,000 — $24,000 less.
$2,500 monthly revenue at an 85% margin is $2,125 profit. Steady subscription income often earns a higher multiple; at 42× that's $89,250.
Value is monthly profit × multiple, so raising either one lifts the price:
Profit. A site earning $10,000 a month but spending $9,000 to do it makes $1,000 profit, and that's what buyers pay for.
They measure the same thing in different units. A 36× monthly multiple equals a 3× yearly multiple, because 36 months is 3 years.
Look at recently sold sites like yours in size, age, niche and income type. Use the lower end if the site is young, depends on one traffic source or takes a lot of your time to run.
Most buyers look at at least the last 12 months of earnings to allow for seasonal ups and downs. Newer sites usually sell for lower multiples.
No. It's an estimate to help you plan. The real price depends on buyers, due diligence and the market at the time you sell.
No. It only changes the symbol shown. Enter all your amounts in the currency you choose.
Building a site to sell one day? Start with What Is Affiliate Marketing?, then see our free traffic methods for beginners.
Disclaimer: This calculator gives an estimate for planning only. It is not a formal business valuation, or financial, legal or tax advice. Real sale prices depend on buyers and market conditions.
Last updated: 11 October 2026 · By Udaychandra, IncomeJets