Set your base rate, then add usage rights, Spark Ads, exclusivity, rush delivery and extras to build a clear price per video and a full project quote you can send to a brand.
Rate helper: not sure where to start? Pick your experience to fill in a starting base rate (USD), or tap a deal type to set the add-ons. You can still edit every number.
Starting rates and add-on percentages are common guide points, not fixed industry prices. Adjust them to your niche, portfolio and market.
Quick answer: Start with your base rate for creating one video. Then add a percentage for each extra the brand wants: paid ad usage, Spark Ads, exclusivity, rush delivery, raw footage and extra revisions. For example, a $150 video with 30 days of paid ad rights (+25%) is $187.50.
The calculator builds your price in layers, using only the numbers you choose — no hidden averages.
Creation fee = base rate × length adjustment
Add-ons % = usage + Spark Ads + exclusivity + rush + raw footage + (extra revisions × 10%)
Rate per video = creation fee × (1 + add-ons %) × (1 − package discount)
Project quote = rate per video × number of videos
All add-ons are a percentage of the creation fee, so they grow with your base rate.
A video posted on the brand’s page reaches its followers. A video run as a paid ad can reach millions of people for months and make the brand far more money. That’s why creators charge more for paid usage, and more again the longer it runs. Always write the usage period into your agreement, such as 30 or 90 days, rather than “forever”.
UGC is made for the brand’s own page and ads, not posted to your followers. Brands pay for how well the video sells, so a strong portfolio of clear, natural videos matters more than a big following. That’s why beginners with few followers can still get paid UGC work.
The starting rates are only placeholders. Set your base rate from real information as soon as you can:
| Input | How to set it | Tip |
|---|---|---|
| Base rate | Hours per video × the hourly rate you want, plus props and equipment | Raise it after every 5–10 completed briefs. |
| Usage rights | The brand’s brief or contract | Ask “Will this run as a paid ad, and for how long?” before quoting. |
| Spark Ads / whitelisting | The brand’s brief | Only agree to a set time period, with access removed after. |
| Exclusivity | The contract | Charge more for longer periods, since you lose other work in that niche. |
| Currency | Where the brand is based | Quote in the brand’s currency, and enter your base rate in that currency. |
One 30-second video at a $150 base rate, with 30 days of paid ad rights (+25%). $150 × 1.25 = $187.50.
One video at $150, with 90 days of paid ad rights (+50%) and 60 days of Spark Ads (+60%). $150 × 2.10 = $315.
Three videos at $150, with 90-day ad rights (+50%), raw footage (+20%) and a 10% package discount. $150 × 1.70 × 0.90 = $229.50 per video, so the quote is $688.50.
One video at $150, needed within 24 hours (+50%), with 30 days of paid ad rights (+25%). $150 × 1.75 = $262.50.
Clear pricing makes you look professional and stops brands asking for extras for free:
Many beginners start somewhere around $100–$200 per organic video in USD terms, then raise their rate as their portfolio grows. Rates vary a lot by country, niche and brand budget, so treat any number as a starting point.
Paid ads put your video in front of far more people for longer, and earn the brand more money. Charging for each period of paid use is standard practice in creator contracts.
Both let a brand run ads through your own social account, so the ad shows your name and profile. Spark Ads is TikTok’s version. Because the brand uses your account and reputation, it’s priced as its own add-on.
Yes. Choose your currency and enter a base rate that fits your local market. The add-on percentages work the same way in any currency.
It’s optional. A small discount (5–15%) can help win multi-video deals, but don’t discount usage rights for long or unlimited periods.
No. It only changes the symbol shown. Enter your base rate in the currency you choose.
Want income alongside UGC? Start with What Is Affiliate Marketing?, then see our free traffic methods for beginners.
Disclaimer: This calculator is a pricing guide, not legal or financial advice. It uses only the numbers you enter and standard arithmetic. Rates vary by country, niche, platform and brand, and you should always agree usage terms in writing.
Last updated: 9 October 2026 · By Udaychandra, IncomeJets