Free Content Tool · IncomeJets

Affiliate Content Brief Generator

Turn a topic and keyword into a clear writing brief you can hand to a freelancer, an assistant or yourself. Choose the article type and length, adjust the section plan, tick the affiliate requirements, and the generator works out a word budget for every section, then gives you the brief to copy or download.

5 article typesEditable section planRequirements based on FTC and Google guidance

1. The article

Changing the type loads a matching section plan.

words

Splits the main section into a word budget for each one.

Optional.


2. Search and audience

Related phrases to use where they fit naturally.

Their level, situation and what they want to decide or do.


3. Monetisation

Optional.

Optional. Pages on your own site the writer should link to.

Optional. Pages to read for research — not to copy.


4. Section plan

A starting layout for the article type. Rename, re-weight or remove sections; shares that don’t add up to 100% are scaled to fit your target length.



5. Requirements for the writer

Optional. Tone, spelling, words to avoid, formatting rules.

Example helper: tap an example to load a complete brief, then replace it with your own topic.




Your brief is saved in this browser only, so it’s still here if you come back. Reset clears it.

Your content brief
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Main section
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Per product
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Writer checklist items
Word budget by section




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Quick answer: An affiliate content brief tells a writer what to write, for whom, and how long each part should be — the title, keyword, search intent, audience, section plan with word budgets, the product and call to action, and must-haves like a disclosure near the links and first-hand evidence. A 2,000-word roundup of 6 products with 60% of the words on the reviews gives each product about 200 words.

How the brief is built

Each article type starts with a section plan — a set of sections and the share of the article each one gets. The generator turns those shares into word counts that add up exactly to your target length, and splits the main section across the products or steps you’re covering. You can rename, re-weight, add or remove sections to match how you write.

The maths

Section words = target length × section share ÷ total of all shares
Rounding: whole words, adjusted so the sections add up exactly to the target
Words per product (or step) = main section words ÷ number of products
Writer checklist = requirements you tick + the SEO and quality checks

The starting layouts are just that — a sensible first draft of the structure, not a rule. Google says to focus on the quality and originality of reviews rather than their length, so treat word counts as a guide for depth, not a target to pad towards.

Starting section plans

Article typeMain sectionShareOther sections
Listicle / roundupProduct reviews60%Intro (8%), quick picks (6%), comparison table (10%), how we chose (8%), FAQ (5%), verdict (3%)
How-to guideStep-by-step instructions58%Overview (12%), setup (10%), common mistakes (10%), recap (10%)
Comparison (X vs Y)Feature-by-feature52%Intro and quick verdict (10%), table (8%), pricing (14%), who should choose which (10%), verdict (6%)
Buying guideTop picks by need or budget46%Why it’s hard to choose (12%), what to look for (20%), pitfalls (10%), FAQ and decision guide (12%)
Case studyWhat we did40%Summary and results (15%), starting point and plan (25%), lessons (20%)

Requirements that protect you and your readers

The requirement options come from two official sources, so the brief asks for things that actually matter:

  • FTC disclosure. The FTC says affiliate relationships should be disclosed clearly and as close as possible to the recommendation — a note only at the bottom of the page can be missed.
  • Google’s review guidance. Google asks reviewers to show evidence of their own experience (such as photos, screenshots or measurements), discuss benefits and drawbacks based on their own research, explain what sets a product apart, and cover comparable alternatives.
  • Sponsored links. Google asks for affiliate links to be marked rel=”sponsored” (rel=”nofollow” is also accepted).

Where to find your own inputs

InputWhere to find itTip
Primary and secondary keywordsYour keyword tool, Google Search Console, or Google’s “People also ask” and related searchesPick one main phrase; add related ones only where they fit naturally.
Target lengthThe pages already ranking for your keywordAim to answer the question fully, not to match a word count.
Internal linksYour own related guides, reviews and toolsGive the writer exact URLs so links don’t get missed.

Worked examples

1. A “best of” roundup

2,000 words covering 6 products. The reviews section gets 60% — 1,200 words, or 200 per product. The rest: intro 160, quick picks 120, comparison table 200, how we chose 160, FAQ 100 and verdict 60 — exactly 2,000.

2. A how-to guide

1,500 words in 5 steps. The steps get 58% — 870 words, about 174 per step — with 180 for the overview and 150 each for setup, common mistakes and the recap.

3. An X vs Y comparison

2,500 words: 1,300 on the feature-by-feature section, 350 on pricing, 250 each on the intro and “who should choose which”, 200 on the table and 150 on the verdict.

4. Customising the plan

Remove the FAQ from the 2,000-word roundup and move its 5% to the reviews (65%). The reviews now get 1,300 words — about 217 per product — and the total still comes to 2,000.

Tips for briefs that get better first drafts

  • Say who it’s for. “Beginner bloggers on a small budget” gives a writer far more to work with than “bloggers”.
  • Give exact links. List the internal pages and reference articles instead of “link to relevant pages”.
  • Ask for evidence. Screenshots, photos and test results make a review trustworthy and are hard to fake.
  • Name the call to action. Tell the writer what you want readers to do and where the main link should go.
  • Keep the plan editable. If a section doesn’t suit the topic, remove it rather than asking the writer to fill it.

Frequently asked questions

Does this tool write the article?

No. It builds the brief — the plan, word budgets, keywords, requirements and checklist a writer works from.

How are the word budgets worked out?

Each section has a share of the article. The generator multiplies your target length by each share (scaling the shares if they don’t total 100%) and rounds so the sections add up exactly to your target. The main section is then split across the products or steps you’re covering.

Are the section percentages a rule?

No. They’re a starting layout for each article type. Change them to suit the topic — Google says to focus on the quality and originality of reviews rather than their length.

How many secondary keywords should I add?

There’s no set number. Add closely related phrases that a complete answer would naturally use, and ask the writer to include them only where they fit.

How long should the meta description be?

Google says there’s no limit on meta description length, but it cuts snippets to fit the screen. Put the most useful information first.

Is my brief saved?

Yes, in your own browser only — nothing is sent anywhere. It stays until you press Reset or clear your browser data, so copy or download it to share with a writer.

Related tools

Disclaimer: This generator builds a planning brief from what you enter. It doesn’t guarantee rankings or compliance — check the rules that apply to you.

Sources: FTC — Endorsement Guides: What People Are Asking; Google Search Central — Write high quality reviews; Google — Qualify your outbound links; Google — Control your snippets in search results.

Last updated: 16 October 2026 · By Udaychandra, IncomeJets